Why Buys What You Sell? A Step-by-Step Process (2026 Update)

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Successful government contractors rely on more than opportunity searches—they rely on data-driven competitive intelligence. This course teaches you how to use federal procurement data to understand your market, refine your pricing strategy, and identify the agencies most likely to buy what you sell.

Through a step-by-step, real-world example, you will learn how to analyze government purchasing data using multiple federal systems, including SAM.gov’s Data Bank, and connect information across several government databases to uncover valuable insights about buying patterns, competitor activity, and potential teaming partners.

In this course, you will learn how to:

• Identify which agencies and military commands purchase what you sell

• Determine how frequently agencies buy and how much they typically spend